/* ================================================
       DESIGN TOKENS
       ================================================ */
    

    /* ================================================
       RESET
       ================================================ */
    *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
    html { scroll-behavior: smooth; }
    body {
        background: var(--color-bg);
        color: var(--color-text);
        font-family: var(--font-primary);
        font-size: var(--body-size);
        line-height: var(--body-line-height);
        overflow-x: hidden;
        -webkit-font-smoothing: antialiased;
    }
    a { color: inherit; text-decoration: none; }
    ul, ol { list-style: none; }
    img { max-width: 100%; height: auto; display: block; }

    /* ================================================
       TYPOGRAPHY
       ================================================ */
    h1, .h1 {
        font-family: var(--font-heading);
        font-size: var(--h1-size);
        line-height: var(--h1-line-height);
        letter-spacing: var(--h1-spacing);
        font-weight: var(--h1-weight);
        text-transform: uppercase;
    }
    h2, .h2 {
        font-family: var(--font-heading);
        font-size: var(--h2-size);
        line-height: var(--h2-line-height);
        letter-spacing: var(--h2-spacing);
        font-weight: var(--h2-weight);
        text-transform: uppercase;
    }
    h3, .h3 {
        font-family: var(--font-heading);
        font-size: var(--h3-size);
        line-height: var(--h3-line-height);
        font-weight: var(--h3-weight);
        text-transform: uppercase;
    }
    p { color: var(--color-text-muted); }
    .label {
        font-size: var(--label-size);
        line-height: var(--label-line-height);
        text-transform: uppercase;
        letter-spacing: 0.14em;
        color: var(--color-accent);
        display: inline-block;
    }
    .serif { font-family: var(--font-serif); }
    .muted { color: var(--color-text-muted); }
    .dim { color: var(--color-text-dim); }
    .accent { color: var(--color-accent); }

    /* ================================================
       LAYOUT
       ================================================ */
    .container {
        width: 100%;
        max-width: 1600px;
        margin: 0 auto;
        padding: 0 clamp(24px, 5vw, 80px);
    }
    /* Default section rhythm. Override per-section only when a section
       needs to break the grid (e.g. .quote-panel, .hero, .trust-bar). */
    section { position: relative; padding: calc(var(--space-2xl) / 2) 0; }
    .hair { height: 1px; background: var(--color-border); }

    /* ================================================
       BUTTONS
       ================================================ */
    .btn {
        display: inline-flex;
        justify-content: center;
        align-items: center;
        height: 56px;
        padding: 0 32px;
        background: var(--color-text);
        color: var(--color-bg);
        border: 1px solid var(--color-text);
        border-radius: var(--radius-button);
        font-family: var(--font-primary);
        font-size: var(--type-size-2);
        font-weight: 600;
        text-transform: uppercase;
        letter-spacing: 0.08em;
        cursor: pointer;
        transition: all 0.35s var(--ease-out-expo);
        white-space: nowrap;
    }
    .btn:hover { background: transparent; color: var(--color-text); }
    .btn-outline {
        background: transparent;
        color: var(--color-text);
        border: 1px solid var(--color-border-strong);
    }
    .btn-outline:hover {
        background: var(--color-text);
        color: var(--color-bg);
    }

    /* ================================================
       NAV
       ================================================ */
    .nav-fixed {
        position: fixed;
        top: 0;
        left: 0;
        right: 0;
        height: 72px;
        display: flex;
        align-items: center;
        justify-content: space-between;
        padding: 0 clamp(24px, 5vw, 80px);
        z-index: 1000;
        transition: all 0.35s var(--ease-out-expo);
    }
    .nav-fixed.scrolled {
        background: rgba(0, 0, 0, 0.9);
        backdrop-filter: blur(20px);
        border-bottom: 1px solid var(--color-border);
    }
    .nav-logo {
        font-family: var(--font-heading);
        font-size: var(--type-size-5);
        font-weight: 600;
        text-transform: uppercase;
        letter-spacing: 0.06em;
        display: flex;
        align-items: center;
        gap: 10px;
    }
    .nav-logo::before {
        content: '';
        width: 22px;
        height: 24px;
        background-color: var(--color-text);
        opacity: 0.9;
        -webkit-mask: url('../images/logos/logo-lifter.svg') no-repeat center / contain;
        mask: url('../images/logos/logo-lifter.svg') no-repeat center / contain;
        transition: opacity 0.35s var(--ease-out-expo), background-color 0.35s var(--ease-out-expo);
        flex-shrink: 0;
    }
    .nav-logo:hover::before {
        opacity: 1;
        background-color: var(--color-accent);
    }
    .nav-links {
        display: flex;
        gap: var(--space-md);
        align-items: center;
    }
    .nav-links a {
        font-size: var(--type-size-4);
        text-transform: uppercase;
        letter-spacing: 0.08em;
        opacity: 0.75;
        transition: opacity 0.3s ease;
    }
    .nav-links a:hover { opacity: 1; }
    .nav-links a.active { opacity: 1; color: var(--color-accent); }

    /* Nav dropdown */
    .nav-dropdown { position: relative; }
    .nav-dropdown-trigger {
        background: none;
        border: none;
        color: inherit;
        font-family: inherit;
        font-size: var(--type-size-4);
        text-transform: uppercase;
        letter-spacing: 0.08em;
        opacity: 0.75;
        cursor: pointer;
        padding: 8px 0;
        display: inline-flex;
        align-items: center;
        gap: 6px;
        transition: opacity 0.3s ease, color 0.3s ease;
    }
    .nav-dropdown-trigger .chev {
        font-size: var(--type-size-6);
        transition: transform 0.25s var(--ease-out-expo);
        display: inline-block;
    }
    .nav-dropdown:hover .nav-dropdown-trigger,
    .nav-dropdown:focus-within .nav-dropdown-trigger { opacity: 1; }
    .nav-dropdown:hover .nav-dropdown-trigger .chev,
    .nav-dropdown:focus-within .nav-dropdown-trigger .chev { transform: rotate(180deg); }
    .nav-dropdown-menu {
        position: absolute;
        top: calc(100% + 4px);
        left: -16px;
        min-width: 240px;
        padding: 12px 0;
        background: rgba(0, 0, 0, 0.92);
        backdrop-filter: blur(20px);
        -webkit-backdrop-filter: blur(20px);
        border: 1px solid var(--color-border);
        border-radius: var(--radius-card);
        opacity: 0;
        visibility: hidden;
        transform: translateY(-8px);
        transition: opacity 0.25s var(--ease-out-expo), transform 0.25s var(--ease-out-expo), visibility 0.25s;
        z-index: 1001;
    }
    .nav-dropdown:hover .nav-dropdown-menu,
    .nav-dropdown:focus-within .nav-dropdown-menu {
        opacity: 1;
        visibility: visible;
        transform: translateY(0);
    }
    .nav-dropdown-menu a {
        display: block;
        padding: 10px 24px;
        font-size: var(--type-size-4);
        text-transform: uppercase;
        letter-spacing: 0.08em;
        opacity: 0.75;
        color: var(--color-text);
        transition: opacity 0.2s ease, background 0.2s ease, color 0.2s ease;
        white-space: nowrap;
    }
    .nav-dropdown-menu a:hover {
        opacity: 1;
        background: rgba(255, 255, 255, 0.05);
    }
    .nav-dropdown-menu a.dropdown-primary {
        color: var(--color-accent);
        opacity: 1;
        font-weight: 600;
        border-bottom: 1px solid var(--color-border);
        margin-bottom: 6px;
        padding-bottom: 12px;
    }
    .nav-dropdown-menu .price-tag {
        display: inline-block;
        margin-left: 8px;
        font-size: var(--type-size-7);
        letter-spacing: 0.04em;
        color: var(--color-text-dim);
        text-transform: none;
    }
    .nav-phone {
        font-family: var(--font-primary);
        font-size: var(--type-size-2);
        font-weight: 600;
        letter-spacing: 0.04em;
        opacity: 0.9;
        border-left: 1px solid var(--color-border);
        padding-left: var(--space-md);
    }
    @media (max-width: 900px) {
        .nav-links { display: none; }
    }

    /* ================================================
       HERO. Static creative-work background
       ================================================ */
    .hero {
        min-height: 100vh;
        padding-top: 120px;
        padding-bottom: var(--space-xl);
        display: flex;
        flex-direction: column;
        justify-content: flex-end;
        position: relative;
    }
    .hero-content {
        position: relative;
        z-index: 1;
    }
    .hero-eyebrow { margin-bottom: var(--space-lg); }
    .hero-headline {
        margin-bottom: var(--space-md);
        max-width: none;
    }
    .hero-headline .line {
        display: block;
    }
    .hero-subhead {
        max-width: 680px;
        font-size: var(--type-size-8);
        line-height: 1.5;
        margin-bottom: var(--space-md);
        color: var(--color-text-muted);
    }
    .hero-subhead-tag {
        max-width: 680px;
        margin-bottom: var(--space-lg);
        font-family: var(--font-heading);
        font-size: var(--type-size-4);
        letter-spacing: 0.14em;
        text-transform: uppercase;
        color: var(--color-accent);
    }
    .hero-cta {
        display: flex;
        gap: var(--space-sm);
        flex-wrap: wrap;
        margin-bottom: var(--space-md);
    }

    /* ================================================
       TRUST BAR (BIG BRAND LOGOS)
       ================================================ */
    .trust-bar {
        padding: var(--space-lg) 0;
        border-top: 1px solid var(--color-border);
        border-bottom: 1px solid var(--color-border);
    }
    .trust-logos {
        display: grid;
        grid-template-columns: repeat(5, 1fr);
        gap: var(--space-md);
        align-items: center;
    }
    .trust-logos .brand {
        display: flex;
        align-items: center;
        justify-content: center;
        padding: var(--space-sm) 0;
        min-height: 60px;
    }
    .trust-logos .brand img {
        max-height: 40px;
        max-width: 140px;
        width: auto;
        height: auto;
        object-fit: contain;
        filter: brightness(0) invert(1);
        opacity: 0.7;
        transition: opacity 0.35s var(--ease-out-expo);
    }
    .trust-logos .brand img:hover { opacity: 1; }
    .trust-caption {
        text-align: center;
        margin-top: var(--space-md);
        font-size: var(--type-size-4);
        color: var(--color-text-dim);
        letter-spacing: 0.04em;
    }
    .trust-caption a { color: var(--color-text-muted); text-decoration: underline; text-underline-offset: 3px; }
    @media (max-width: 700px) {
        .trust-logos { grid-template-columns: repeat(2, 1fr); }
    }

    /* ================================================
       PROBLEM (LOSS FRAMING). Mirrors How We Work columns.
       ================================================ */
    .problem-header { margin-bottom: var(--space-xl); }
    .problem-lede {
        max-width: 62ch;
        margin-top: var(--space-md);
        font-size: var(--type-size-8);
        line-height: 1.5;
        color: var(--color-text-muted);
    }
    /* ================================================
       REUSABLE: 3-COLUMN GRID WITH DIVIDERS
       Used by: Problem (Misfiring), How We Work.
       ================================================ */
    .col-grid {
        display: grid;
        grid-template-columns: repeat(3, 1fr);
        gap: 0;
        border-top: 1px solid var(--color-border);
    }
    .col-grid-item {
        padding: var(--space-lg) var(--space-md);
        border-right: 1px solid var(--color-border);
        border-bottom: 1px solid var(--color-border);
        position: relative;
    }
    .col-grid-item:first-child { padding-left: 0; }
    .col-grid-item:last-child { border-right: none; padding-right: 0; }
    @media (max-width: 900px) {
        .col-grid { grid-template-columns: 1fr; }
        .col-grid-item { border-right: none; padding-left: 0; padding-right: 0; }
    }
    .col-grid-item .num {
        font-family: var(--font-heading);
        font-size: var(--type-size-3);
        letter-spacing: 0.2em;
        color: var(--color-accent);
        margin-bottom: var(--space-sm);
    }
    .col-grid-item h3 { margin-bottom: var(--space-sm); font-size: var(--type-size-31); }
    .col-grid-item p { max-width: 42ch; font-size: var(--type-size-5); }
    /* ================================================
       QUOTE PANEL (full-bleed founder statement)
       ================================================ */
    .quote-panel {
        padding: 0;
        min-height: 50vh;
        display: flex;
        align-items: center;
        justify-content: center;
        background-color: var(--color-surface);
        background-image:
            linear-gradient(rgba(0,0,0,0.55), rgba(0,0,0,0.72)),
            url("../images/quote-bg.jpg");
        background-size: cover;
        background-position: center;
        background-repeat: no-repeat;
    }
    .quote-panel-inner {
        max-width: 62ch;
        padding: var(--space-xl) var(--space-lg);
        text-align: center;
    }
    .quote-panel blockquote {
        margin: 0;
        font-family: var(--font-serif);
        font-style: italic;
        font-size: var(--type-size-32);
        line-height: 1.4;
        color: var(--color-text);
        position: relative;
    }
    .quote-panel blockquote::before,
    .quote-panel blockquote::after {
        content: '';
        display: block;
        width: 48px;
        height: 1px;
        background: var(--color-accent);
        margin: 0 auto var(--space-md);
    }
    .quote-panel blockquote::after {
        margin: var(--space-md) auto 0;
    }
    .quote-panel blockquote p { margin: 0; }
    .quote-attribution {
        display: block;
        margin-top: var(--space-md);
        font-family: var(--font-primary);
        font-style: normal;
        font-size: var(--type-size-3);
        letter-spacing: 0.16em;
        text-transform: uppercase;
        color: var(--color-text-muted);
    }
    .quote-attribution span {
        display: block;
        margin-top: 4px;
        color: var(--color-text-dim);
    }

    /* ================================================
       HOW WE WORK (3 STEPS)
       ================================================ */
    .how-header { margin-bottom: var(--space-xl); }
    .how-cta { margin-top: var(--space-lg); }

    /* ================================================
       FEATURED CASE (DEVILLE FILE)
       ================================================ */
    .case {
        background: linear-gradient(180deg, rgba(255,255,255,0.02), transparent);
    }
    .case-header { margin-bottom: var(--space-xl); }
    .case-panels {
        display: grid;
        grid-template-columns: 1fr 1fr;
        gap: var(--space-md);
    }
    @media (max-width: 900px) {
        .case-panels { grid-template-columns: 1fr; }
    }
    .case-panel {
        border: 1px solid var(--color-border);
        border-radius: var(--radius-card);
        overflow: hidden;
        display: flex;
        flex-direction: column;
        transition: border-color 0.35s var(--ease-out-expo);
    }
    .case-panel:hover { border-color: var(--color-border-strong); }
    .case-panel-image {
        aspect-ratio: 16/10;
        background: #101010;
        display: flex;
        align-items: center;
        justify-content: center;
        color: var(--color-text-dim);
        font-family: var(--font-heading);
        font-size: var(--type-size-3);
        letter-spacing: 0.2em;
        border-bottom: 1px solid var(--color-border);
    }
    .case-panel-image img { width: 100%; height: 100%; object-fit: cover; }
    .case-panel-body {
        padding: var(--space-md);
        display: flex;
        flex-direction: column;
        gap: var(--space-sm);
        flex: 1;
    }
    .case-panel-body h3 { font-size: var(--type-size-33); }
    .case-panel-body p { font-size: var(--type-size-9); flex: 1; }
    .case-panel-cta {
        font-family: var(--font-primary);
        font-size: var(--type-size-4);
        text-transform: uppercase;
        letter-spacing: 0.1em;
        color: var(--color-text);
        display: inline-flex;
        align-items: center;
        gap: 8px;
        margin-top: var(--space-sm);
    }
    .case-panel-cta::after {
        content: '→';
        transition: transform 0.3s var(--ease-out-expo);
    }
    .case-panel:hover .case-panel-cta::after {
        transform: translateX(6px);
    }
    .case-footer {
        text-align: center;
        margin-top: var(--space-lg);
        font-family: var(--font-serif);
        font-size: var(--type-size-1);
        font-style: italic;
        color: var(--color-accent);
    }

    /* ================================================
       TIERS
       ================================================ */
    .tiers-header {
        display: grid;
        grid-template-columns: 1fr auto;
        align-items: end;
        gap: var(--space-md);
        margin-bottom: var(--space-xl);
    }
    .tiers-header h2 { max-width: 20ch; }
    .tiers-header .aside {
        max-width: 340px;
        font-size: var(--type-size-9);
        color: var(--color-text-muted);
        text-align: right;
    }
    @media (max-width: 900px) {
        .tiers-header { grid-template-columns: 1fr; }
        .tiers-header .aside { text-align: left; }
    }
    .tiers-grid {
        display: grid;
        grid-template-columns: repeat(4, 1fr);
        gap: var(--space-md);
    }
    @media (max-width: 1100px) { .tiers-grid { grid-template-columns: repeat(2, 1fr); } }
    @media (max-width: 600px) { .tiers-grid { grid-template-columns: 1fr; } }
    .tier-card {
        border: 1px solid var(--color-border);
        border-radius: var(--radius-card);
        padding: var(--space-md);
        display: flex;
        flex-direction: column;
        gap: var(--space-sm);
        transition: all 0.35s var(--ease-out-expo);
    }
    .tier-card:hover {
        border-color: var(--color-border-strong);
        transform: translateY(-4px);
    }
    .tier-card .tier-name {
        font-family: var(--font-heading);
        font-size: var(--type-size-22);
        letter-spacing: -0.01em;
        text-transform: uppercase;
    }
    .tier-card .tier-price {
        font-size: var(--type-size-22);
        font-weight: 600;
        color: var(--color-accent);
        line-height: 1.1;
    }
    .tier-card .tier-monthly {
        font-size: var(--type-size-2);
        color: var(--color-text-muted);
        margin-top: -4px;
    }
    .tier-card .tier-desc {
        font-size: var(--type-size-9);
        color: var(--color-text-muted);
        margin-top: var(--space-xs);
    }
    .tier-card .tier-includes {
        font-size: var(--type-size-4);
        color: var(--color-text-dim);
        border-top: 1px solid var(--color-border);
        padding-top: var(--space-sm);
        margin-top: var(--space-sm);
    }
    .tier-card .tier-includes li {
        padding: 4px 0;
        display: flex;
        align-items: baseline;
        gap: 8px;
    }
    .tier-card .tier-includes li::before {
        content: '·';
        color: var(--color-accent);
        font-weight: 700;
    }
    .tier-card .financing-chip {
        display: inline-flex;
        align-items: center;
        gap: 6px;
        padding: 4px 10px;
        border: 1px solid var(--color-border-strong);
        border-radius: 40px;
        font-size: var(--type-size-7);
        letter-spacing: 0.06em;
        text-transform: uppercase;
        color: var(--color-warn);
        width: fit-content;
    }
    .tiers-cta-below {
        text-align: center;
        margin-top: var(--space-xl);
    }

    /* ================================================
       OBJECTIONS FAQ
       ================================================ */
    .faq-header { margin-bottom: var(--space-lg); }
    .faq-grid {
        display: grid;
        grid-template-columns: 1fr 1fr 1fr;
        gap: var(--space-md);
    }
    @media (max-width: 900px) { .faq-grid { grid-template-columns: 1fr; } }
    .faq-item {
        padding: var(--space-md);
        border: 1px solid var(--color-border);
        border-radius: var(--radius-card);
    }
    .faq-item h3 {
        font-size: var(--type-size-1);
        margin-bottom: var(--space-sm);
        line-height: 1.25;
    }
    .faq-item p {
        font-size: var(--type-size-9);
        color: var(--color-text-muted);
    }

    /* ================================================
       FINAL CTA
       ================================================ */
    .final-cta {
        padding: var(--space-2xl) 0;
        border-top: 1px solid var(--color-border);
        text-align: center;
    }
    .final-cta h2 {
        margin-bottom: var(--space-md);
    }
    .final-cta p {
        max-width: 60ch;
        margin: 0 auto var(--space-lg);
        font-size: var(--type-size-1);
    }
    .final-cta-buttons {
        display: flex;
        justify-content: center;
        gap: var(--space-sm);
        flex-wrap: wrap;
        margin-bottom: var(--space-md);
    }
    .final-cta-trust {
        font-size: var(--type-size-4);
        color: var(--color-text-dim);
        letter-spacing: 0.04em;
    }
    .final-cta-fallback {
        margin-top: var(--space-md);
        font-size: var(--type-size-9);
        color: var(--color-text-muted);
    }
    .final-cta-fallback a {
        color: var(--color-text);
        text-decoration: underline;
        text-underline-offset: 3px;
    }

    /* ================================================
       FOOTER
       ================================================ */
    footer {
        border-top: 1px solid var(--color-border);
        padding: var(--space-xl) 0 var(--space-lg);
    }
    .footer-grid {
        display: grid;
        grid-template-columns: 2fr 1fr 1fr 1fr;
        gap: var(--space-lg);
        margin-bottom: var(--space-lg);
    }
    @media (max-width: 900px) {
        .footer-grid { grid-template-columns: 1fr 1fr; gap: var(--space-md); }
    }
    .footer-brand p {
        max-width: 42ch;
        font-size: var(--type-size-9);
        margin-top: var(--space-sm);
    }
    .footer-col h4 {
        font-family: var(--font-heading);
        font-size: var(--type-size-3);
        letter-spacing: 0.2em;
        text-transform: uppercase;
        margin-bottom: var(--space-sm);
        color: var(--color-text-muted);
    }
    .footer-col ul li { padding: 4px 0; }
    .footer-col a {
        font-size: var(--type-size-9);
        color: var(--color-text-muted);
        transition: color 0.3s ease;
    }
    .footer-col a:hover { color: var(--color-text); }
    .footer-bottom {
        display: flex;
        justify-content: space-between;
        align-items: center;
        padding-top: var(--space-md);
        border-top: 1px solid var(--color-border);
        font-size: var(--type-size-4);
        color: var(--color-text-dim);
        flex-wrap: wrap;
        gap: var(--space-sm);
    }